SALESFORCE
Salesforce is a company that makes cloud-based software designed to help businesses find more prospects, close more deals, and wow customers with amazing service.
The cloud computing service that specially looks into Customer Relationship Management is called Salesforce. The cloud platform used in salesforce technology is Software as a Service(Saas). This helps in connecting with existing and future customers and partners in business. The relationship with the customers can be maintained well with this technology, and new customers can be created. Also, existing customers remain loyal due to the easiness of business. The platform integrates all the domains such as marketing, sales, customer service, supply chain, data analysis, and many others so that customers can have an integrated view of the business.
Salesforce Technology/Languages used.
Apex
Apex is a programming language similar to Java, used to develop and enhance the Salesforce CRM application. It is used to access data from the CRM’s database and manipulate it as well by using an API (application user interface). Developers also use it to customize and personalize the application as per the requisites of the business. It is very easy to control and execute flow, add business logic, trigger various events, etc., by using simple stored procedures.
Visualforce
Salesforce CRM uses Visualforce to create custom interactive user interfaces (UI) for mobile and web apps. It is similar to HTML and uses tags just like any other Mark-up language. It is very easy to learn and execute and helps in enhancing the look and feel of mobile and web apps in Salesforce technology.
Why use Salesforce?
- Every customer can be understood by sales, marketing, and customer service teams when Salesforce CRM is used.
- Salesforce is a pioneer in cloud computing and if you are tech-savvy then you might know that CRM is shifting towards cloud computing.
- You can get a higher ROI (return on investment) through the cloud platform and infrastructure of Salesforce.
- Clients can customize the CRM for their business as Salesforce gives total freedom.